Macy’s survey?
Macy’s: Way to Shop
Age:
1. What is the most common form of Macy’s advertising do you see?
a. TV b. Radio c. Mail catalogs d. Internet e. ads in mall
2. Do you know about Macy’s Thanksgiving Day Parade, lighting of the Christmas tree, Fourth of July Parade, or any other Macy’s events held at NYC?
Yes No
3. Did you see the recent holiday Macy’s commercials on tv?
Yes No
4. What is ur general feeling about Macy’s?
affordable luxuries good sales good diversity charitable
5. How do you like Macy’s ads in a scale of 1-10 (10-best)
6. Any suggestions on Macy’s ads?
7. How would you feel about a new advertisement promoting cultural diversity with Former Miss Worlds as spokeswomen?
Thanks so much for ur time!
Age: 40
1. What is the most common form of Macy’s advertising do you see?
You left out NEWSPAPER!!
2. Just the Macy’s Thanksgiving Day Parade
3. holiday Macy’s commercials – Yes, and I was happy not to see Stacy London
4. general feeling about Macy’s – upscale store (at least for my town), culture of friendliness among the associates
5. How do you like Macy’s ads – TV ads = 8; newspaper = 10
6. Any suggestions on Macy’s ads? more frequent coupons in the paper – I like those!! LOL!
7. cultural diversity ads – I think that’s a good idea, but don’t look like you have to try hard at being diverse, y’know?
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